'Rebel Star' Krishnam Raju released the audio cassette of Bajju Art Productions' maiden venture Allare Allari at a function at Prasab Labs on Sunday, March 25, 2007. Rajasekhar received the first cassette. Subsequently, Rajasekhar released the audio CD and B. Gopal received the first CD.

Producer SK Basheed, director Muppalaneni Siva, music director Chakri, lyricist Bhaskarabhatla Ravikumar and Naresh were present. Also present were Chalapati Rao, R. Narayana Murthy, Sagar, Muppalaneni Siva, Surya Kiran, Bhimaneni Srinivasa Rao, financier Sunku Ramesh, Apoorva and Lakshmi Narayana (of Madhura Entertainmentt).

Madhura Entertainmentt is marketing the music. The event was anchored by Shilpa Chakravarthy.