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Home > Box-Office Records And Collections > Prasad Art Pictures' Blockbuster
Prasad Art Pictures' Blockbuster Illarikam
March 23, 2007
Late producer AV Subbarao (20-01-1926 to 22-03-2007), popularly known as 'PAP' Subbarao after his production house Prasad Art Pictures (P) Ltd., produced more than 20 films in Telugu, most of them starring his brother-in-law Akkineni Nageswara Rao.
AV Subbarao's first film with ANR, Illarikam, co-starring Jamuna and directed by Tatineni Prakasha Rao, was not only the biggest hit of 1959 but also of his career.
Interestingly, all his big hits came in the earlier part of his career. His other notable hits include Bharya Bhartalu (celebrated 100 days in 11 centres), Brahmachari and Alumagalu (released in the silver jubilee year of the production house), all starring ANR in the lead role.
He introduced directors like Pratyagatma (Bharya Bhartalu), Tatineni Ramarao (Navaratri) and A. Mohan Gandhi (Ardhangi) to films.
The following is the list of films produced by AV Subbarao in Telugu.
| Film Name | Cast | Director | Release Year |
| Pempudu Koduku | Sivaji Ganeshan, Pushpavalli | LV Prasad | 1953 |
| Illarikam | ANR, Jamuna | T. Prakasha Rao | 1959 |
| Bharya Bhartalu | ANR, Krishna Kumari | Pratyagatma | 1961 |
| Kulagotralu | ANR, Krishna Kumari, Girija | Pratyagatma | 1962 |
| Punarjanma | ANR, Krishna Kumari | Pratyagatma | 1963 |
| Manushulu Mamathalu | ANR, Savithri | Prayagatma | 1965 |
| Navaratri | ANR, Savithri | Tatineni Ramarao | 1966 |
| Brahmachari | ANR, Jayalalitha | Tatineni Ramarao | 1968 |
| Adarsha Kutumbam | ANR, Jayalalitha | Prayagatma | 1969 |
| Bharya Biddalu | ANR, Jayalalitha, Krishna Kumari | Tatineni Ramarao | 1972 |
| Palletoori Bava | ANR, Lakshmi | Pratyagatma | 1973 |
| Alludocchadu | | Prayagatma | 1976 |
| Alumagalu | ANR, Vanisri | Tatineni Ramarao | 1977 |
| Attavarillu | Narasimha Raju, Prabha | Prayagatma | 1977 |
| Ardhangi | Muralimohan, Jayasudha | A. Mohan Gandhi | 1977 |
| Kamalamma Kamatam | Krishnam Raju, Pallavi | Pratyagatma | 1979 |
| Anthuleni Vintha Katha | Narasimha Raju, Madhavi | Mohandas | 1979 |
| Nayakudu-Vinayakudu | ANR, Jayalalitha | Prayagatma | 1980 |
| Presidentgari Abbayi | NBK, Suhasini | Tatineni Ramarao | 1987 |
| Thallidandrulu | NBK, Vijaya Shanti | Tatineni Ramarao | 1991 |
| Police Brothers | Vinodkumar, Roja | A. Mohan Gandhi | 1992 |
| Golmaal Govindam | Rajendra Prasad, Anusha | Tatineni Ramarao | 1992 |
Coming back to Illarikam, the film, released on May 1st, 1959, went on to celebrate a 100-day run at 17 theatres, which was a record. The following is the list of theatres where the film completed a 100-day run.
| S. No. | Centre | Theatre |
| 1 | Vijayawada | Maruthi Cinema |
| 2 | Nellore | Ranga Mahal |
| 3 | Guntur | Lakshmi Picture Palace |
| 4 | Rajahmundry | Kumari Picture Palace |
| 5 | Kakinda | Minerva Talkies |
| 6 | Vizag | Prabath Talkies |
| 7 | Eluru | Gopalakrishna Talkies |
| 8 | Bheemavaram | Welcome Talkies |
| 9 | Gudiwada | Ganga Mahal |
| 10 | Machilipatnam | Krishna Kishore |
| 11 | Vijayanagaram | Minerva Talkies |
| 12 | Tenali | Satyanarayana |
| 13 | Cheerala | Bhavani |
| 14 | Amalapuram | Kamaleswara |
| 15 | Warangal | Rajarajeswari Talkies |
| 16 | Hyderabad | Kamal Talkies |
| 17 | Secunderabad | Rajeswari Talkies |
Crew of the film:
Art Krishna Rao-Subbarao.
Chereography Heeralal-Pasumarthi.
Cinematography Vincent.
Dialogues Arudra.
Editing Sanjeevi.
Lyrics Kosaraju-Sri Sri-Arudra.
Music T. Chalapati Rao.
Story Sadasiva Brahmam.
Director T. Prakasha Rao.
Distributor Navayuga Films.
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