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Yuva Samrat's First Silver Jubilee Hit Ninne Pelladatha

March 31, 2007

Released on 4th October, 1996, Annapurna Studios' Ninne Pelladatha, presented by Smt. Akkineni Annapurna, written-directed by Krishna Vamsi and co-starring Tabu, went on to become the first direct silver jubilee hit of 'Yuva Samrat' Akkineni Nagarjuna in Telugu.

Produced by Nagarjuna himself, it had music by Sandeep Chowta (his first film as a music director), lyrics by Sirivennella Sitarama Sastry, cinematography by K. Prasad, art by Peketi Ranga and editing by Shankar. YVS Chowdary worked as co-director for the film.

The film was also released in Tamil dubbed version on 9th May, 1997. Titled Unnaiye Kalyanam Pannikiren, it was a success too.

Ninne Pelladatha had a 100-day run at 38 theatres-37 direct and one shift and a direct silver jubilee run in Hyderabad (Devi 70mm-189), Vizag (Jyothi-189) and Vijayawada (Raj 70mm-188).

Never before did a Telugu film ran for 175 days at Devi 70mm. Nagarjuna's other hit films Geetanjali, Shiva and Hello Brother had a 126 (3 shows), 155 (3 shows) and 100-day (4 shows) run respectively at the theatre.

It was the same case with Raj 70mm, where the earlier highest run was by Chiranjeevi's Gharana Mogudu-155 days, while Nagarjuna's Shiva ran for 148 days.

Amitabh's Muqaddar Ka Sikandar (1978) created a record by running for 100 days in three theatres (daily three shows) in the twin cities. That record remained for 18 years until Ninne Pelladatha broke it in 1997 as it celebrated a 100-day run in three theatres in the twin cities-Devi 70mm, Nataraj 70mm and Konark 70mm, but with daily 4 shows. It also set a record in the Nizam region by completing a 100-day run at 7 theatres.

Not considering the twin cities, only four films collected a single theatre gross of over Rs. 50 lakh before Ninne Pelladatha. The details are as follows:

Film Name	Centre/Theatre	Gross Collection (Total Run)
Premalayam	Vijayawada/Urvasi 70mm	Rs. 54,91,762 (175 days)
Premalayam	Vizag/Chitralaya 70mm	Rs. 52,67,819 (175 days)
Pelli Sandadi	Vijayawada/Swarna Palace	Rs. 55,49,866 (301 days)
Bharateeyudu	Vijayawada/Venkateswara Palace	Rs. 55,02,912 (162 days)

Ninne Pelladatha surpassed all previous records by collecting a gross of Rs. 59,42,224 at Raj 70mm in its total run-188 days.

It is also the first film to collect a gross of over Rs. one crore in the twin cities. In its total run at Devi 70mm, it grossed a whopping Rs. 1,03,72,483.

The film created a record in Guntur town by collecting a 100-day gross of Rs. 27,27,661.50 and a 100-day share of Rs. 17,39,739. The previous record was held by Mohanbabu's Pedarayudu, which collected a 100-day gross of Rs. 27,04,335.50 and a 100-day share of Rs. 16,95,000.

The breakdown in Guntur town in as follows:

Theatre	Gross Collection (Run)
Bhaskar Deluxe	Rs. 22,82,740 (100 days) (Total Run-112 days)
Harihara Mahal	Rs. 3,13,392.50 (14 days)
Krishna Picture Palace	Rs. 1,31,529 (7 days)
Total	Rs. 27,27,661.50

The following is the list of theatres where the film had a 100-day run:

S. No.	Centre	Theatre	Collection
1	Hyderabad	Devi 70mm	50 days gross - Rs. 44,36,600 100 days gross - Rs. 78,07,290 175 days gross - Rs. 1,00,47,416 189 days gross - 1,03,72,483
2	Secunderabad	Nataraj 70mm	100 days gross - 27,00,000
3	Dilsukhnagar	Konark 70mm	100 days gross - 32,36,112
4	Warangal	Ram	102 days gross - 26,50,228
5	Khammam	Vinoda	100 days gross - 17,65,316
6	Karimnagar	Srinivasa	100 days gross - 24,30,350
7	Nizamabad	Lalitha Mahal	100 days gross - 23,95,473
8	Vizag	Jyothi	100 days gross - Rs. 32,15,590 175 days gross - Rs. 44,00,000 189 days gross - Rs. 45,10,550
9	Gajuwaka	Sri Kanya	100 days gross - Rs. 14,13,596
10	Vijayanagaram	New Poorna	50 days gross - Rs. 10,28,010 100 days gross - Rs. 15,09,072
11	Anakapalli	Lakshmi	100 days gross - Rs. 8,32,894
12	Srikakulam	Chandramahal	100 days gross - Rs. 9,62,763
13	Rajahmundry	Rambha	100 days gross - Rs. 22,04,200 135 days gross - Rs. 25,96,199
14	Kakinada	Chanakya	100 days gross - Rs. 17,30,191 154 days gross - Rs. 22,04,200
15	Amalapuram	Hanuman	100 days gross - Rs. 7,68,328.50
16	Mandapeta	Vijaya	100 days gross - Rs. 5,78,421
17	Eluru	Sai Balaji	50 days gross - Rs. 10,71,212 100 days gross - Rs. 16,27,566 106 days gross - Rs. 17,18,509.50
18	Bheemavaram	Satyanarayana	50 days gross - Rs. 8,56,000 100 days gross - Rs. 11,76,227.75
19	Tadepalligudem	Rangamahal	50 days gross - Rs. 6,70,000 100 days gross - Rs. 9,77,194
20	Tanuku	Padmasri	50 days gross - Rs. 6,00,280 100 days gross - Rs. 8,69,243.75
21	Palakollu	Maruthi	50 days gross - Rs. 5,85,765 101 days gross - Rs. 8,24,373.75
22	Vijayawada	Raj 70mm	50 days gross - Rs. 27,93,000 100 days gross - Rs. 45,48,665 175 days gross - Rs. 58,20,782 188 days gross - Rs. 59,42,224
23	Machilipatnam	Ramashanti	101 days gross - Rs. 11,93,650
24	Gudiwada	Gopalakrishna	100 days gross - Rs. 9,73,795
25	Guntur	Bhaskar Deluxe	50 days gross - Rs. 13,71,363 100 days gross - Rs. 22,82,740 112 days gross - Rs. 24,45,847
26	Ongole	Tulasiram	106 days gross - Rs. 13,00,017.25
27	Chilakaluripet	Manga Deluxe	50 days gross - Rs. 5,03,046 105 days gross - Rs. 7,46,533
28	Narsaraopet	Chitralaya	50 days gross - Rs. 6,14,878 100 days gross - Rs. 8,55,986
29	Nellore	Kaveri	100 days gross - Rs. 25,30,000
30	Tirupati	Ramraj
31	Kadapa	Taheermahal
32	Produttur	BVS Palace
33	Kurnool	Venkatesh	50 days share - Rs. 7,55,000
34	Nandhyala	Venkateswara
35	Ananthapur	Shanti
36	Madanapalli	SSR Movieland
37	Bangalore	Tribhuvan Complex* (3 shows)
38	Tenali* (shift)	Abhiram(90) +Venus(21)=111	(50 days gross - Rs. 7,72,793 90 days gross - Rs. 10,37,360.50) +(21 days gross - Rs. 1,34,790.25) 111 days gross - Rs. 11,72,150.75